Penguin Live: Simon Sinek

For this event in 2017, the publishers and Simon wanted reach a “different audience”, in addition to the traditional business-focussed attendees, so we paired Simon with the groundbreaking BBC documentarian, Reggie Yates and staged the event at the iconic Union Chapel in London in order to create a relaxed and creative environment which would appeal to a broader demographic.

Something of an experiment, the evening was a huge success, with a highly engaged and diverse live audience and tens of thousands watching the global livestream and interacting via Facebook. Introducing Simon’s inspirational “Start with Why” message to a new audience was a pleasure and a privilege.

The event is available to watch: on the Penguin YouTube channel